Localização: Brasil
Job Category: Business DevelopmentJob Description: Job Responsibilities
Responsibilities:Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.Manage and optimize paid advertising campaigns on Meta and Google Ads, including:Campaign planning and execution: Define target audiences, set budgets, select ad formats, and write compelling ad copy.Performance tracking and analysis: Monitor key metrics (e.g., click-through rates, conversion rates, cost per acquisition), identify areas for improvement, and make data-driven adjustments.A/B testing: Experiment with different ad creatives, targeting options, and bidding strategies to maximize ROI.Conduct in-depth market research and competitor analysis to identify opportunities and optimize campaigns.Develop and maintain strong relationships with key stakeholders.Stay up-to-date on the latest digital marketing trends, technologies, and best practices.
Job Requirements
Qualifications:Mandatory:3+ years of experience in B2B digital marketingProven expertise in managing Meta Ads and Google Ads campaignsFluency in EnglishPreferred: Experience with CRM and marketing automation platformsKnowledge of SEO and content marketing best practicesExperience with data analysis and reporting toolsSkills:Strategic Thinking: Ability to develop and execute effective digital marketing strategies.Data Analysis: Proficiency in analyzing campaign data to identify trends, measure ROI, and make data-driven decisions.Communication: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.Creativity: Ability to develop creative and engaging ad copy and visuals.Problem-Solving: Ability to identify and resolve challenges effectively.Project Management: Ability to manage multiple projects simultaneously and meet deadlines.About Us: SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Empresa: SHEIN
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