Retail Media Specialist

Localização: São Paulo – SP

Detalhes da VagaEscolaridade Não InformadoSegmento Não InformadoSalário Não InformadoÁrea de AtuaçãoDiversos / OutrosO que você irá fazer

• This role requires a professional with deep expertise in full-funnel marketing, omnichannel strategies, and e-commerce platforms like Amazon, MercadoLivre, Shopee, and others.
• The ideal candidate will have a proven track record of driving product visibility, sales, and ROI while managing creative development, content adaptation, and flawless execution.
• With experience working with or for retailers, this individual must understand retailer processes and how to coordinate efforts to maximize product visibility and performance across digital channels.
• Responsabilidades e atribuições Strategic Campaign Planning & Execution Strategic Campaign Planning & Execution Develop and implement full-funnel marketing strategies across awareness, consideration, and conversion stages to drive impactful results on e-commerce platforms and retailer sites.
• Plan, execute, and optimize multi-channel campaigns on platforms such as Google Ads, Meta Ads Manager, TikTok, , and retail media platforms (e.
• g.
• , Amazon Ads, MercadoLivre, Shopee).
• Leverage tools like Amazon DSP, Sponsored Products, Sponsored Brands, and equivalents across platforms to enhance product visibility and conversions.
• Ensure always-on campaigns are effectively implemented to maintain consistent brand presence.
• Retailer Collaboration, Agency & Creative Management.
• Manage and coordinate agencies to create and adapt high-quality visual assets and content for product activations, ensuring alignment with brand guidelines and retailer requirements.
• Oversee the execution of creative campaigns across all retailers and e-commerce channels, ensuring timely delivery and consistency.
• Collaborate with retailers to ensure seamless execution of campaigns, from visual placements to promotional activations.
• Review and approve all creative deliverables to maintain alignment with campaign objectives and brand standards.
• Secure and review proofs of execution of all action and campaigns Product Page Optimization, Brand Stores & Content Management Lead the development, optimization, and management of product pages and brand stores on retailer platforms to ensure rich, engaging, and high-quality content.
• Collaborate with retailers, agencies, and internal teams to create compelling product descriptions, images, and videos that enhance customer experience and drive conversions.
• Ensure product content adheres to SEO best practices for improved discoverability.
• Regularly update and refresh product content to align with promotions, seasonal campaigns, and launches.
• Budget Management & Financial Oversight Plan, monitor, and manage marketing budgets to ensure efficient resource allocation and maximum ROI.
• Oversee payments, provisions, and financial reporting related to campaign investments and retailer collaborations.
• Identify cost-effective solutions for campaign execution and content creation.
• Digital Trade Marketing Activation Partner with retailers and platforms (e.
• g.
• , Amazon, MercadoLivre, Shopee) to execute impactful digital trade marketing campaigns.
• Coordinate with sales teams, distributors, and retailer partners to activate promotions, seasonal campaigns, and product launches that align with business goals.
• Performance Monitoring & Optimization.
• Analyze campaign performance metrics and product page engagement to identify areas for improvement and optimization.
• Utilize tools such as Google Analytics, Amazon Attribution, and retailer-specific dashboards to generate actionable insights.
• Conduct A/B testing to refine creative assets, targeting strategies, and product content for optimal results.
• Requisitos e qualificações Bachelors degree in marketing, Business, or a related field.
• Fluent in English.
• 8+ years of experience in digital marketing with a strong focus on retail and e-commerce platforms.
• Knowledge and understanding of Amazon Ads, MercadoLivre advertising tools, and other retail media platforms.
• Proven experience managing agencies, creative teams, and retailer relationships to deliver measurable results.
• Advanced knowledge of campaign management platforms (e.
• g.
• , Google Ads, Meta Ads Manager) and analytics tools (e.
• g.
• , Google Analytics, Amazon Attribution).
• Proficiency in SEO and SEM strategies for e-commerce content optimization.

Informações AdicionaisQuantidade de Vagas 1Jornada Não Informado

Empresa: Não informado

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